We’ll introduce you to four mindsets segmented from the Expert Outlook insights - Nesters, Drifters, Seekers and Challengers - and explain why we think they’re important for the year ahead. In this session we’ll deep dive into the needs and motivations of each and using examples, we’ll demonstrate how they can be applied to a brand audience.
The framework we’ve created means that anyone joining the session can follow along and use it as an opportunity to apply the thinking to a brand they are working on.
Included in most memberships contracts, Team Briefings are in-depth interactive presentations delivered to you (and your team) digitally by a behavioral analyst.
Team Briefings are designed to drive inspiration, insight, and deeper understanding. It’s also a great time to pose questions directly to the analyst who led the research.
/ Spark new thinking
/ Dive deeper into a topic
/ Absorb information in an engaging way
Rachel has eight years of experience providing strategic communications counsel in San Francisco to clients such as Google, Vans, and Bleacher Report. She holds a master's degree in social cognition from UCL, where she explored the use of behavioral science interventions to increase empathy towards refugees.
Helen holds an MPhil from the University of Cambridge and leads strategic cultural research across academia and industry. She is experienced at managing global projects for high-profile clients including Google and is a fellow of the Association of Social Anthropologists of the UK and Commonwealth.
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Alex studied cultural criticism at the Royal College of Art with a focus on identity, technology, and power – a specialization she now applies to challenging briefs from Silicon Valley giants at Canvas8.
