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DEEP DIVE:
EXPERIENCE HUNTERS


Tuesday, 31st May 2022 

 

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Are people still choosing experiences over things? After an era of lockdowns, and in a moment of peak digital saturation, the relationship between product and event has been recalibrated. As people prepare for uncertain futures, what are Experience Hunters searching for in 2022?

EXPLORE THREE KEY THEMES

Thrilling timelessness.

How can brands create maximalist, joyful items that are sustainable and timeless rather than faddish and disposable?

Playful
metaverse.

How can people authentically bring experience-seeking behaviours into the virtual reality and other digital realms?

Accessible wanderlust.

Can people’s desire for adventure travel and adrenaline-pumping experiences to be made more accessible for all ages and incomes?

WHO'S SPEAKING?

Dr Wided Batat

 

Dr. Wided Batat is a marketing professor, author, keynote speaker and founder of the experiential Marketing Mix (7E) and the phygital ecosystem.

Alix Cherowbrier

 

Alix Cherowbrier is the lead creative strategist at Bompas & Parr, defining the future of immersive retail and multi-sensorial experiences for global brands.

6-2

 

Alex Quicho is Head of Cultural Intelligence at Canvas8 and an Associate Lecturer in Foresight and Speculative Futures at Central Saint Martins.

 

5-1

 

Tom Novak is a Senior behavioral analyst at Canvas8. After completing his second masters in Cultural Sociology from LSE, he was drawn to cultural insight. 

WHY JOIN?

Role of DIY.

 

Identify how people's desire for DIY experiential solutions is driving the next frontier of brand interaction. 

Role of digital.

 

From new gaming rituals to solo cinema trips, evaluate how your brand can support people's blended IRL/URL behaviors. 

Role of experience.

Explore ramifications for key experience sectors, and why people want more nuance than just revenge travelling or back-to-back festivals. 

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