The delivery devotee, the supportive sipper and the tastebud traveller – consider the impact of evolving eating + drinking behaviors in Canvas8's latest snapshot report.
With the pandemic limiting out-of-home activities, the kitchen became a hub of adventure. From taking a playful attitude towards store cupboard ingredients to embracing offbeat flavours, people have used their taste buds to travel the world and satisfy their hunger for novel experiences. As people return to leisure settings and eating out, which behaviors will stick? And what foods will people be enjoying?
In this 2021 snapshot of Eating + Drinking, we take a look at how people have been exploring the world through their kitchens, consider the impact of lockdown measures on boozing habits, explain why delivery services have thrived even amid a surge in culinary creativity, and shed light on the various dietary changes being made to boost health and immunity. The report contains 4 key themes to track and 8 brand case studies.
People are using novel foods to travel with their tastebuds
Drinking rituals are centred around local support
People want their favorite food at home without the hassle
Amid health concerns, people are eating their way to immunity
