The dopamine dresser, the metapreppers and the fearless figureheads – consider the impact of evolving Fashion + Style behaviors in Canvas8's latest report.
People have begun applying new meaning to their relationship with clothes. Fashion is now an established means to self-soothe, a way to celebrate our identities, and, at its most fundamental level, a path towards joy as we navigate the world around us.
In the February 2022 Sector Snapshot of Fashion and Style, we take a look at how dressing for joy has become a game-changer for people looking to make fashion fun again, especially as style and identity become ever more closely intertwined. The report contains 4 key themes to track, 1 featured expert and 8 brand case studies.
People are dressing for joy
People want fashion icons to bend the boundaries of style
People want to invest in durable clothes that last beyond a season
People are thinking about their fashion identities in virtual spaces
