While the world waits for a new normal, Generation Alpha is growing up not knowing any different. This decade has seen vast digital expansion, an increase in health consciousness, widespread political anxiety, and the rise of call-out culture. So, what has it been like growing up during these changes, and what effect will these events have on Alphas? Canvas8's Deep Dive report will look into how these factors will influence Gen Alphas’ ability to navigate an uncertain world.
Although we don’t know exactly how 2020 will affect Gen Alphas, looking back at wars and depressions of the past, we can see that children growing up around major disruption develop a sense of resilience, fortitude, and an ability to adapt and respond. The report looks at the impact this tumultuous year will have on Gen Alphas as they grow up.
The report delves into the roots of this cohort’s activist streak, explores what it’s like to be born into a digital world, considers the ways that playtime is evolving to be more productive, and examines how growing up in a pandemic will shape attitudes to health and money. It is your guide to people born in 2010 onwards – rich in insights, case studies, expert interviews and trends to monitor.
"Society has flipped. Usually, we all gather and nurture the young, and now it’s the other way round. We’re protecting the elders and I think what’s being put on their shoulders is that responsibility. And whether that plays out as a positive or a negative, we don’t know."
Helenor Gilmour, Director of insights, Beano Studios