Who are Canvas8?
We're leading experts in human behaviour and culture. Canvas8 is a strategic insight agency helping clients answer questions and business challenges through the lens of culture and behaviour.
The reason we exist is simple: born from a frustration over traditional market research, impenetrable data without actionable insights.
We believe that great brands, campaigns, products and businesses are the result of a deep understanding of what customers actually want and need, rather than endless data.
Build authority using human understanding
Canvas8 uses trend forecasting, human science, ethnography and market research to help you understand what people say, what they do, what’s coming up next, and what that means for you.
Our products and services suit those needing quick insights on the spot, as well as long-term solutions via deep-dive projects.
Is It A Thing?
Every month on Friday, receive our hot takes on the newest (and strangest!) behaviors we’ve been tracking to help you keep your finger on the pulse, learn how to separate fact from fiction and ask the big behavioral question: Is this really a ‘thing’ that’s set to stick around?
We’ll also throw in recommended reads, and share the tools and resources our community of strategists, planners and analysts have been loving.
Keeping TABS &
Best Of Insights Report
Keeping TABS is a place where trends, anthropology, behavior and strategy come together, offering the best culture-led behavioral insights.
Gain the hottest trends each month and also receive our free download 'Best of Insights', where we unpack the most impactful 100 insights from the past year, getting into the stories that had us talking, and the behaviors to watch out for in the year ahead.
In numbers
experts
subscribers
sectors
articles a year
Receive expert features and predictions on different sectors each month, with thought leader opinions and how to access their knowledge to incorporate into your strategy.
Join thousands of brands and agencies across the world that subscribe to our marketing comms emails. Get the edge over your competition, or see what they're seeing.
You're a marketer, brand manager, insight lead or innovator? Benefit from sector specific gold. If you want fast, current insights to win pitches and impress clients – we've got you.
Get our analysts' hot takes on trending behavioral and cultural topics such as girlfailure, de-influencing and nostalgic tech. Absorb the insights via a range of engaging editorial formats.
Receive expert features and predictions on different sectors each month, with thought leader opinions and how to access their knowledge to incorporate into your strategy.
Join thousands of brands and agencies across the world that subscribe to our marketing comms emails. Get the edge over your competition, or see what they're seeing.
You're a marketer, brand manager, insight lead or innovator? Benefit from sector specific gold. If you want fast, current insights to win pitches and impress clients – we've got you.
Get our analysts' hot takes on trending behavioral and cultural topics such as girlfailure, de-influencing and nostalgic tech. Absorb the insights via a range of engaging editorial formats.
How readers use us
Applied behavioral science to anticipate audiences' reactions
Expert perspectives to inform business decisions
Monitor current consumer sentiment to keep connected
Gain inspiration to pivot and adapt
Impress clients with the latest behavioral insights