Intentional narratives, the rising diversity on-screen and intimate fan-creator relationships - consider the impact of evolving Media and Entertainment behaviors for your audience in Canvas8's latest snapshot report.
Screen time may have soared during the pandemic, but after over a year of doomscrolling and binge-watching, people are taking a more intentional approach to entertainment. They’re embracing slower narratives that facilitate exploration and deliberation, from podcasts that promote considered conversation to nostalgic reboots offering wholesome escapism.
In this 2021 snapshot of Media and Entertainment, we explore why are people swapping mindless binge-watching for intentional narratives? What’s fuelling the rising demand to see more nuanced diversity on-screen? How are fan-creator relationships getting more intimate? And what are people’s expectations of live events in the ‘new normal’?
The report contains 4 key themes to track, 1 featured expert and 8 brand case studies.
People are being more intentional with the media they consume
People want to see next-level representation
Fans are offering creators more and expect more in return
People have varied expectations of 'new normal' fun
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