In these extraordinary times, we at Canvas8 are more committed than ever to our core values of exploring human behavior to help businesses stay relevant and gain validation for their decisions.
From downtime upskilling to tackling misinformation and quarantine care, we’re putting a behavioral science lens on COVID-19 and decoding it into an actionable narrative for brands and retailers.
Join our behavioral analysts for Season Three: The New Normal to learn which behaviors will stick post-pandemic. We’ll be sharing our framework for how brands can understand people after lockdown, how to address a society without digital limits, and the new rules of engagement - alongside members of our Expert Network, who will be sharing key insights to inform your approach.
'Is It A Thing?' is a new quick-fire edition to interrogate the new normal, one behavior at a time.
Each week we're putting ideas about the new normal on trial, in a short sharp online session. We'll be fact-checking media claims and applying our trademark analysis to ask:
/ Are these behaviors real?
/ Are they here to stay?
/ And what to they mean to your organization?
We'll tackle a new surprising trend and emerging behavior we spotted, in just 20 minutes. Feel free to hop on!
Associate Director of Cultural Intelligence
Senior Memberships Manager
Senior Behavioral Analyst
Rahaf Harfoush is a digital anthropologist and the best-selling author of Hustle & Float. She is the executive director of the Red Thread Institute of Digital Culture and focuses on the intersections between emerging technology, innovation, and digital culture. She also teaches at SciencePo’s Masters of Finance and Economics Program in Paris.
Dr. Jonah Berger is a world-renowned expert on change, word-of-mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He is a marketing professor at the Wharton School at the University of Pennsylvania and author of the best-selling books Contagious, Invisible Influence, and The Catalyst.
Canvas8’s ‘Pandemic Culture’ is an open-access report to help organizations navigate the consumer changes caused by COVID-19. As the crisis unfolds day by day, this ‘living report’ will offer an evolving analysis of people’s behaviors, tracking short-term and long-term cultural shifts.