In these extraordinary times, we at Canvas8 are more committed than ever to our core values of exploring human behavior to help businesses stay relevant and gain validation for their decisions.
From downtime upskilling to tackling misinformation and quarantine care, we’re putting a behavioral science lens on COVID-19 and decoding it into an actionable narrative for brands and retailers.
Running since March 2020, the Pandemic Culture series has now come to a pause, but there's lots of tools and resources we're sharing to help you continue to navigate the twists and turns of the global crisis. Start by downloading the False Dawn Playbook; a guidebook full of actionable tools and resources to refill your inspiration tank.
This is not a new normal. It's a mirage.
As attention wanes and infections increase, brands still have a major responsibility and opportunity to contribute if they want to, but how do you re-engage yourself and your audience amidst eternal negativity ?
The answer is to get uncomfortable with the reality of no normality. Download the False Dawn Playbook to access tools, resources and insights to help you navigate the pandemic and plan for the future.
Canvas8’s ‘Pandemic Culture’ is an open-access report to help organizations navigate the consumer changes caused by COVID-19. As the crisis unfolds day by day, this ‘living report’ will offer an evolving analysis of people’s behaviors, tracking short-term and long-term cultural shifts.