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As the pandemic drove people into lockdown, it drastically impacted what entertainment could be accessed and where. With live sports, gigs and theatre off the menu, new entertainment habits and values began to flourish at home. As some people prefer to stay at home and host viewing parties or game online with friends, how can entertainment brands keep up with evolving behaviors and press play on their own plans? How are people’s expectations towards entertainment, gaming, music and sport shifting? Canvas8's Pressing Play Deep Dive report looks into how technology is intersecting with entertainment to meet these accelerating human behaviors.
With the world on pause, expectations for film, TV, gaming, music, and sport experiences have evolved. Lockdown living has people questioning whether it’s worth heading out for events at all, forcing fans to re-evaluate where they put their passion and creating new spaces for brands to play. The report identifies the new opportunities for brands in these spaces.
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This report offers ideas about how people’s expectations of entertainment and sport are shifting based on the pervasive effects of COVID-19. From the urgent digitisation of the live experience to the need to enjoy entertainment together (albeit remotely), what’s clear is that the global shocks of 2020 will push these sectors to evolve quickly to keep up with people’s realities.
"The community that is built around the content is more important than the content itself. As long as the community built around the creator is good and interesting, then people will come back."
Karen Allen, author of Twitch for Musicians
