The Restore Report is the output of The Restore Sessions; a four-month live exploration with Canvas8 analysts and featured experts. We took the time to classify the plethora of weird and wacky post-pandemic behaviors popping up and translating them into actionable, easy to apply insights. Designed to be your recovery balm, personally and professionally, the Restore Report sets out the behaviors to track post-crisis, and which deserve your undivided attention for the remainder of this year. One last thing – we promise there's no mention of ‘build back better’ rhetorics, 'new normals', or anything 'unprecedented'. Instead, we've directed our efforts on recovery, reflection and nourishment, not optimization.
And so as the world comes to accept a new reality where COVID plays a (sometimes small, sometimes big) part in everything we do, we wanted to hit the pause button and take the time to identify where brands can smartly prioritize their energy for the next 6-months, to gain the maximum impact. Now more than ever we cannot over-complicate the human behaviors we're seeing, or 'over-trendify' the pandemic outlook in 2022. This is the time to take a breath for rest and reflection, and the ever-present threat of a new variant provides impetus for resilience and growth – we all want to have a firm grasp on the behaviors that are likely to 'stick', as people, (because it's interesting) and as professionals, (because it's vital to supporting our audiences).
This is your Canvas8 Restore Report – a playbook to support you in navigating post-crisis consumer behavior. It summarizes four months of in-depth research, 10 expert interviews, and 200 slides worth of information into one place. It is your handbook – rich in resources, tools, frameworks, and insights to support you and your teams in understanding and adapting to post-pandemic behaviors, and post-crisis planning.
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