From unplanned purchasing, picky shoppers and super saver events, download Canvas8’s three-report bundle on the Science of: Purchasing.
In the April 2022 bundle of Science Of reports on purchasing we take a look at impulse buying, cart abandonment, the psychology of returns and sales, and much more. The bundle contains three special feature reports, three featured experts and nine insights and commercial recommendations.
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What causes impulse buying? Canvas8 spoke to Prof. Mathias Steicher about the mechanism behind this habit and
its implication for brands.
As people increasingly blend online
and offline purchasing, what factors affect their buying decisions? Canvas8 spoke to Dr. Andong Cheng about
picky shoppers and how to spot them.
To extent do events like Black Friday incentivise purchases? Canvas8 spoke to Dr. Jonne Guyt about the implications of super-saver events for brands.
