Know your Tesla Tiger Mom from your Mondeo Man? From new snacking moments to the changing forms of status symbols, cars are a lens through which we can better understand human needs, aspirations and values. With the EV boom taking off, and tech brands investing big in in-car entertainment, this spotlight will ask what feels luxurious to the next gen of drivers (and passengers), explore new fandom and community moments, and dig into the implications this has for food and beverage, entertainment, and tech brands – as well as the auto manufacturers themselves. When it comes to people’s relationships with their cars, what new behaviors are in the driving seat?