From trash TikTok trends to BeReal booms, from meh-taverse vibes to Roblox riches, youth culture is being defined by how quickly audiences can swarm around a new virtual space and subvert expected behaviors. It’s fun to watch, but a nightmare for brands trying to solidify their comms campaigns. The new rules of social? There are no rules. Tune in to find out how to stay ahead in this fluid digital age.
Featured behaviors
Gen Alpha
With technology advancing and people adopting increasingly digital behaviors, how are immersive worlds changing how Gen Alpha explores education?
Gen Z
Gen Zers spend over eight hours online daily – what can brands do to make this generation feel understood?
Social Shakeup
As the Web3 ecosystem forges deeper and more equitable relationships between content creators and their fans, how are digital landscapes shaking up the social framework of co-creation?
