5pm BST/12pm ET/9am PT
Evolutions in mass communications and technology have transformed the shape and nature of influence since the beginning of popular culture. Now, thanks to the emerging metaverse and an increasingly fragmented digital media ecosystem, lines between reality and artifice are becoming increasingly blended. From virtual idol Ayayi to TikTok comedian Elsa Majimbo and genre-defying smash hit generator Lil Nas X we're examining the drivers behind why people are looking up to a fresh, new-gen set of role models, and what this means for brands, researchers, marketers, creatives and strategists.
(Image: 'Nigerian Barbie', Bobrisky)
During this live session, Canvas8 analysts will talk through an Engagement and Influence Matrix, a proprietary tool to help you to contextualize your brand and communications strategy in a new world influenced by participatory audiences, citizen marketers and portable avatars.
Post-event, you will receive a report exploring five key elements of influence by examining the icons that draw on them and the platforms that enable them.
