From the motherhood penalty to putting off parenthood altogether, families are continually having to make do. In a year of recovery, brands need to get real and make sure they are offering a helping hand, instead of just adding to the pressure.
With even the parenting experts throwing the old screen-time rules out the window, how can brands help parents build the right digital boundaries?
Whether out of choice or necessity, parents are rethinking their priorities – how can brands help them find a better balance between work, rest and play?
Kids and parents are schooling each other on social issues, how can brands provide the learning materials and support?
Lucy leads the Canvas8 membership product and works to innovate and revolutionize the member experience. You might find her jogging around various London boroughs or on the hunt for spicy Bloody Mary.
Katy sits on the Cultural Intelligence team at Canvas8, analysing the latest Macro Behaviours whilst working on consultancy projects for Google, Nike, and MillerCoors. She holds a degree in American studies and film and a masters in journalism.
India leads the commissioning of behavioural research across the Library's 15 sectors, working with Canvas8's behavioural analysts and global network of expert contributors to keep members connected to cultural trends and their audiences.
Keeping track of kids, errands, and to-do lists is no easy task, so parents are turning to tech for a helping hand. How are parents leveraging productivity and organizational tools to streamline the everyday?
For many, juggling WFH and childcare has proven stressful, and for some, it’s taking a toll on their long-term career prospects.
During the pandemic, parents who’ve been around children 24/7 have struggled to find a moment of quality time with their partners, leading to a decline in intimacy that’s causing a strain on relationships.
READ NOW