Is It A Thing?

The Long Read

The week in behavioral insights



Why are people boarding fake flights? Who #broketheinternet this week? And what on earth is WitchTok?

Join 3,000+ subscribers for a Friday bi-weekly update on behavioral insights in culture, consumer anthropology, strategy, and marketing - straight to your inbox.

Canvas8 will send you bite-size cultural analysis of the newest (and strangest!) behaviors we’ve been tracking to help you keep your finger on the pulse, learn how to separate fact from fiction and ask the big behavioral question: Is this really a ‘thing’ that’s set to stick around?

We’ll also throw in recommended reads for the week, and share the tools and resources our community of strategists, planners and analysts have been loving. 

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