The rise of revenge travelling, finding novelty in the familiar and building creative connections - consider the impact of evolving Travel and Leisure behaviors for your audience in Canvas8's latest snapshot report.
After more than a year of pandemic restrictions, people are brimming with wanderlust. With borders reopening and vaccine roll-outs well underway, consumers are eagerly eyeing opportunities to get away. But in a travel landscape still marked by uncertainty, no plan is guaranteed. Regardless of whether they’ll be able to go, consumers are delighting in the promise of a break.
In this 2021 snapshot of Travel and Leisure, we explore why are people excited to plan trips even if they’re not travelling? What’s driving a sense of eco responsibility when it comes to leisure? How has hyper-local travel become a way for staycationers to find fun closer to home? And why are people using creative hobbies as a wellbeing boost?
The report contains 4 key themes to track, 1 featured expert and 8 brand case studies.
People are finding the fun close home
People are reaping the wellbeing benefits of creativity
People are delighting in travel plans, even if they can't go
People see their relationship with nature as reciprocal
