2020 turned reality on its head and it looks like 2021 isn't straying from the unprecedented path. Get a front-row seat with our Editorial Director and Associate Director of Cultural Intelligence who will explain why Canvas8's 2021 Expert Outlook - Make Believe - is more timely than ever.
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Between COVID-19, global protests, an ongoing climate disaster, and a divisive US election, so much was ‘unprecedented’ that people grew sick of the word. The limits of what we know (and presume) to be true have been tested and broken.
Seeing first-hand that the world can look different, people are ditching established norms and are reshaping how they live in accordance with their values. But not everyone’s vision is the same. In 2021, we will rebuild the world and define a new reality – the ‘new normal’. But what’s not clear yet is whose truth will win.
In this session we’ll introduce you to four mindsets segmented from the Expert Outlook insights - Settlers, Drifters, Seekers and Pioneers - and explain why we think they’re important for the year ahead. We’ll also preview a tool to sense-check and inspire your thinking.
If you’re interested in a deeper dive into the framework, the team briefing explores the needs and motivations of each in more depth and using examples, demonstrates how the mindsets can be applied to a brand audience. Anyone joining the session can follow along and use it as an opportunity to apply the thinking to a brand they are working on.
Kara manages the Library team and sets the annual content vision and development agenda. Having moved across from the cultural intelligence team, she also has experience working on consultancy projects for companies such as Google.
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Alex studied cultural criticism at the Royal College of Art with a focus on identity, technology, and power – a specialization she now applies to challenging briefs from Silicon Valley giants at Canvas8.
